One negative comment on a blog or website could cost a business deal, destroy your reputation or your lifestyle. The internet is an open and un-policed source that can expose your company to unfounded and malicous rumour and inuendo. Reputation management is a serious issue and in the online marketplace is essential. Disgruntled ex-employees, competitors or even a difficult customer can have a drastic effect on your reputation.
Reputation management can spin bad press and help with malicous and unfair comments, however the ‘fix’ may not happen overnight even with the considerable resources and skills of Digital First Aid are brought to bear. So when is the best time to implement reputation management? Repairing a reputation, whether the damaged reputation is corporate or personal is always much more difficult than silencing a potential threat. “Least said easiest mended” is the rule in this case. Sadly most people will think about a damaged reputation or how to remove untrue or defamatory comments posted in a blog when comments are highly visible and the damage is done.
Can you really afford to not have reputation management and reputation monitoring in place? If you monitor your online reputation then any PR disaster, real or threatened could in most cases be avoided. Digital First Aid use reputation management software to monitor the internet and blog posts for a combination of potentially damaging keyterms. When a threat is identified we move quickly to avert the threat before it reaches the top pages of the search engines and maximum exposure/ damage for you.
Corporate Reputation Management is essential. The cost of not having this form of brand management insurance in place can be staggering. Many UK companies have neglected reputation management UK and lag behind their American cousins who became aware of the power and dangers of not having this in place much earlier. A damaged reputation online can affect not only sales and profitability but also one of the most vital resources any corporation can have, recruitment. The best people in any industry are always in demand. It is easy to lose the best and brightest in the market because of inuendo and rumour or even worse a caustic viral campaign instigated by one of your competitors. Think of digital first aid as your online secret service team; always scanning the net for and at the first sign of trouble we move, swiftly and silently to deal with the threat; chances are the world may never know it happened.
