If you’re struggling to see significant results online, it might be that your words are failing you. However, those tricky little devils are well worth their digital footprint in cryptocurrency when you get them right, as they mean better online traffic and higher conversion rates. A few well-selected words will put your business in front of an audience receptive to your message and eager to snatch up what you have to offer.
But how do you get the best words? Well, you can hire a copywriter and SEO agency to help find the right words and fine-tune your language to a sweet-sounding, money-bringing pitch. But if you’re looking for an easier, more cost-effective way to manage your own SEO, then the following online tools can help you uncover the best keywords for your business.
1.) Semrush
You might have already seen their ads online, as this American company has been making an SEO splash in the last few years. With such names as Tesla, Samsung and IBM subscribing to this online platform, it’s not surprising that the software has the money to back it up. But what exactly does it do?
Like a lot of online platforms, Semrush is a bit of a mixed back of goodies, specialising in SEO research. As an SEO checker, Semrush can suggest keywords for local and national searches based on your business speciality and run an audit on your current SEO portfolio. The platform is also terrific at analysing your domain’s backlink profile, which can help you understand why you’re website is (or isn’t) seeing traffic. There are lots of pretty graphs and meaningful charts for tracking your SERP (Search Engine Results Page) and other analytics as well.
Semrush can also help you find results for your content marketing as well, focusing on keywords that will help boost your portfolio. You still have to write the content or hire someone else to do it (‘phew’, says this copywriter).
Other features include the ability to analyse your target demographic’s traffic and competitor strategies to better understand where the competition lives. You can also use Semrush to analyse PPC (Paid Per Click) campaigns and social media ads across all the major ones (even including Pinterest and Twitter). Other interesting features include lead automation and white-label creation for creating your own digital assets.
Like any all-inclusive package, you may find some aspects more useful than others. Semrush is designed principally as an SEO monitoring and market research tool, so it won’t beat specific design programs or organisational software like Monday or Harvest. That said, it produces really nice visual reports that you can take to clients or a boardroom on your performance.
Take that, Steve from accounting — social media IS worth investing in. And with Semrush, you can prove it.
You can find a link to Semrush here; https://www.semrush.com/.
2.) Google Search Console
If you’re looking to master Google more specifically, then the world’s most frequented search engine has its own specially made tools. The Google Search Console is a great way to monitor and add your own Google ads while receiving relevant and highly detailed reports on your web performance.
As with Semrush, Google Search Console lets you analyse what keywords people are looking for and monitor your website’s impressions, clicks and overall Google Search ranking. Although the SEO auditing and keyword research tools are free, you can use Google Search Console to track your ad spend and monitor your top-performing Google and social ads daily.
Google Search Console is a great tool for levelling the google ranking field because you don’t have to be a high-performing business or a serious social media whizz to get the most out of it. They also have quality training videos to help you navigate their tools and the whole SEO jumble. Google Search Console is kind of like the Grammarly of the SEO world — helping you fix areas you could improve on and monitor your ongoing performance. Google Search Console can also help with ongoing website and DNS (Domain Name System) maintenance.
If you’d like to learn more or get started on Google Search Console, click the link here; https://search.google.com/search-console.
3.) Ubersuggest
It seems everything comes with an ‘Uber’ these days, and Ubersuggest is no exception. This handy wee tool from Neil Patel is great for a quick understanding of SEO because you can literally just copy your domain name or a keyword and fire off an Ubersuggest report. You get up to three breakdowns a day before trialling the more in-depth, paid version and can peak at your daily traffic, site audit, keyword search, overview and even suggestions from the viewing window.
What else does Ubersuggest offer? Like Semrush, you can get insights into your competitors’ keywords, website and SEO strategies and find top-ranking SEO report lists, so you’re writing content that people actually search for. You can then use industry-specified keyword suggestions to knock the socks off your competition in local, organic, national, and internal rankings, depending on your search term difficulty.
Other services include content suggestions for growing your SEO presence online and backlink audits to review the health of your website, checking what works and what people are reacting to.
As a tool, it’s got a lot of similar features to Semrush, without quite as many fancy graphs and charts. But it’s really a matter of preference. You could use Ubersuggest alongside Google Search Console or Semrush alongside GSC, but typically you wouldn’t use all three.
Try it here and see what you think; https://neilpatel.com/ubersuggest/.